In a new deal with Lucas Film, Underground Toys now have the rights to manufacture and distribute a wide range of Star Wars talking plush toys and key chains in the USA.
Already onboard to retail the line are Hot Topic and Toys’R’us. Hot Topic will feature the plush within their Empire Strikes Back anniversary celebration while Toys’R’us will launch the line this Summer. In addition, many other retailers plan to carry the products all year round.
This is an exciting territory addition for Underground Toys who previously had the rights in the UK for these products.